The notion of copying designs dates back more than a 100 years. Between the sale of phony pharmaceuticals, electronics, and luxury items, fakes represent about 7 percent of the global trade, with a revenue that's nearly twice that of the illegal drug market.Ī real Chanel jacket (left) alongside a copy. The counterfeit market brings in $600 billion annually, according to the World Trademark Review. The counterfeit market brings in $600 billion annually. " Faking It" opens tomorrow and examines both the history and current state of the counterfeit industry-the origins of the operation, the evolving craftsmanship, the various preventative actions consumers can take-with the hope that awareness and education will lessen its power. There's a lot to consider here: Why can American shoppers buy fake luxury items without facing penalty? If the counterfeit industry is an unregulated black market, why aren't more consumers aware of where that money actually goes? Why are fast fashion brands allowed to steal concepts from big-name designers? Why is there no intellectual property protection for fashion, the way there is for art, film, and literature?Ī new exhibit at the museum at New York City's Fashion Institute of Technology aims to answer some of these questions. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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